For three days in October, Country Music Television dominated New York City's Times Square with a bright red, custom branded food truck to promote its new show "Secret Recipe," in which chef Todd Wilbur recreates recipes used in the country's most popular food chains. CMT partnered up with KFC to sample their famous fried chicken in high traffic spots throughout Times Square from October 3rd-5th, 2011. Our street team distributed 800 pieces of delicious fried chicken each day while informing the enthusiastic crowds about the new show. Consumers left the food truck event happy and satisfied and vowed to tune in to the show to find out what makes their favorite fast food dishes so delectable.
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