Antony Young, CEO of Optimedia

Listent to the full Antony Young podcast here: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?i=53515867&...

When most people think about national brands and advertising, the topic often turns to, what are you spending? How much money do you SPEND on marketing? Antony Young, CEO of Optimedia views it a little differentlyhe views it as INVESTING. And in doing a survey of a dozen or so clients, they prefer INVESTING as well!

In this episode, Antony shares insights from his 20+ years of experience in working with brands like T-Mobile, British Airways and Nestle, his two recent books, Profitable Marketing Communications and Strategies in a Downturn as well as his frequent contributions to publications like Ad Age.

In addition to learning about the paradigm shift that occurs when you think about marketing not as a spend, but an investment, Antony also touches on social media, the rise of online video and the future of brand communication planning.

Category:

People & Blogs

Tags:

• Antony Young
• CEO of Optimedia
• Brand Fast-Trackers
• Marketing
• Marketing Strategy
• Stronger Brand