Carjam: New Lexus Hybrid Commercial "Milestones" Ad 2011

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The Lexus lineup includes five sedans, namely the compact IS and HS models, mid-size ES and GS models, and the full-size LS flagship, along with two convertibles, the IS C and SC. Three SUVs are produced, increasing in size from the crossover RX, the mid-size GX, to the full-size LX. Hybrid models include the CT hatchback, HS sedan, and variants of the GS, LS, and RX.[138] The F marque line produces a variant of the IS sedan and the LFA coupe.
In December 2006, Lexus announced its new F marque division.[69] The name refers to Flagship and Fuji Speedway in Japan, whose first corner, 27R, inspired the shape of the "F" emblem.[139] The first F badged vehicle, the Lexus IS F, developed by the marque's Vehicle Performance Development Division,[140] premiered at the North American International Auto Show in January, 2007.[69] Media reports suggested that the IS F sedan would be followed by a GS F sedan[141] and IS F coupe.[69] An earlier in-house tuning effort, the TRD-based L-Tuned, had offered performance packages on the IS and GS sedans in the early 2000s.[142] Automotive reviewers noted the F marque line as an effort to bolster Lexus' performance credentials and target rivals from Mercedes-Benz's AMG and BMW's M divisions.[69][143] Past SC and GS models had received favorable reactions from sport luxury buyers,[144] while other Lexus models had been characterized as favoring comfort over sporty road feel and handling, compared with European rivals.[145] In 2007, Lexus entered the IS F at the year's Specialty Equipment Market Association show, and also announced its F-Sport performance trim level and factory-sanctioned accessory line.[146] The second production F marque model, the LFA, debuted at the Tokyo Motor Show in 2009.[77] Motor Trend has reported that Lexus anticipates to release the GS F with the next generation GS around 2011.

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