Minutes before Jimmy Wales, Founder of Wikipedia, jumped on stage to keynote the opening session at ad:tech SF, David Spark of Spark Media Solutions caught him for a short interview about his prese...
Minutes before Jimmy Wales, Founder of Wikipedia, jumped on stage to keynote the opening session at ad:tech SF, David Spark of Spark Media Solutions caught him for a short interview about his presentation on the future of consumer generated media, specifically for brand advertising. Spark and Wales talked about wikis being very valuable for information dense brands most notably in entertainment (e.g. Lost and World of Warcraft), but its not useful for consumer goods like Doritos.
BTW, there is no Wikipedia entry for Dijonnaise, but there is an entry for dijon. Spark invites readers to make the first Dijonnaise entry. Let him know when it goes live.
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