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The Way Forward (9/21) - incl. Bob Greenberg (R/GA) and Barry Wacksman (R/GA)

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Uploaded by on Sep 24, 2009

There has never been a year quite like 2009. The simultaneous impact of technology and the global economic downturn have disrupted the advertising industry. What are some agencies doing and what do others need to do to take advantage of the unfolding opportunities?

Bob Greenberg, Chairman, CEO & Chief Creative Officer, R/GA
Barry Wacksman, EVP, Chief Growth Officer, R/GA

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Science & Technology

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Standard YouTube License

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  • We are one of the first digital agencies in Mexico, Danilo Black, this video and the RGA model has being a very good source of ideas for us to develop our own model

  • It's great to see this. Very insightful for advertising guys in this fast-changing era!

  • What watch is Bob wearing?

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