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Jason Fried, 37 Signals, Marketing by Sharing

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Uploaded on Mar 31, 2009

The Talk: Marketing by Sharing

Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. 37signals' products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework. 37signals' products do less than the competition - intentionally. Jason believes there's real value and beauty in the basics. Elegance, respect for people's desire to simply get stuff done, and honest ease of use are the hallmarks of 37signals products.

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Top Comments

  • worldmodelcoach

    Wow! This man has just become my mentor for future development. Thank you, Jason!

    · 9

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  • Paul Nguyen

    I like his communicational skill. It's incredibly organized and clear.

    · 8

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All Comments (33)

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  • Devon Bostick

    I was frustrated..

    (about ready to die actually LOL)

    chasing the "marketing method of the month"..

    Today's children might be looking at "holograms" of marketing messages from beams blasting out of their smart phones..

    While the methods of marketing and making money change..

    The principles are the same..

    Learn how? to "reap the profits" of using "secret stealth" marketing methods..

    Combined with with timeless marketing wisdom that "inspires buyers to take action"..

    Visit:

    MysteryToSuccess(dot)com

    ·

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  • Igor Kryltsov

    Check Deep Shift Labs Development blog (post 'Bolgging') - we show how this works for us so far.

    ·

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  • Shawn Frair

    Wow! This is a very useful video. I'm going to take this info and run with it.

    ·

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  • Justin Lewis

    I'll say it again and again, this is the most helpful video I have seen online.

    ·

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  • Duncan Bucknell

    This is great, Jason - thank you - definitely right that you can't copyright an idea - but you can patent it...  (and yes I know your reaction to that. ;) )

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