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So What? ScoutLabs Mixes Algorithms with Human Intellect

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Uploaded by on Oct 31, 2009

Bernie Borges interviews Jennifer Zeszut, CEO of ScoutLabs at the Inbound Marketing Summit. Turns out that even with sophisticated quantitative analysis from ScoutLabs to monitor conversations and sentiment on the web, humans still need to analyze the data to assess what it means. ScoutLabs data makes it easy.

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