Return on Exhibiting: A New Approach to Trade Show ROI

The Rogers Company, a designer and builder of trade show exhibits and other branded environments, announces Return On Exhibiting, a new approach to lead management to substantially increase sales resulting from trade shows. This new offering comes from a partnership between Rogers and Richard Erschik, founder and CEO of Leads to Sales, Inc. (www.leadstosales.com) and RICHARDERSCHIK.com (www.richarderschik.com). Erschik and the Rogers team are working closely together to unite booth exhibit design and fabrication with lead management and post-show follow-up. The result is a one-stop shop for better trade show ROI.
"We recognized a need within our customer base for tangible sales results from trade shows," said Jeffrey Blackwell, president of The Rogers Company. "This partnership allows us to enhance our current service to clients by directly helping them close the loop between sales and marketing. Although there are hundreds of technological solutions out there, we found Richard Erschik's proven techniques to be straightforward, effective, and in concert with Roger's overall total service approach."
Return On Exhibiting provides Rogers clients with Erschik's expertise in literature fulfillment and post-show lead management and follow-up. Erschik also provides education in the form of an industry proven sales lead response management process assuring 100% lead follow-up after a trade show. Erschik can either provide the service directly or as in-house training so that companies can do it themselves.
Return On Exhibiting is based on proven techniques developed by Erschik as an exhibitor and as founder and CEO of Leads to Sales. The same service and process was named as a Best Practice in Trade Show Marketing by American Airlines magazine, AAttractions, which also recognized Erschik's company as one of the most innovative companies in the country.
Erschik is quick to point out that Return On Exhibiting is not a software solution:
"There are many software programs out there that claim to improve ROI, but all too often they simply deliver unqualified leads to a sales force faster and in unmanageable volume. Return on Exhibiting is different because it quickly identifies viable leads and sales opportunities and gets only that information to sales people who are now much more likely to follow-up knowing that the lead has more potential value.
Companies interested in more information on Return On Exhibiting should visit www.therogersco.com or call 1-800-544-3880.

Category:

Education

Tags:

• trade shows
• return on exhibiting
• ROI
• exhibiting
• Richard Erschik
• the rogers company