Marcel LeBrun talks about Radian6's differentiators

"What makes Radian6 different, first of all, is that we cover a broad set of social media. If you want to listen for your brand online it's important that you cover not just blogs but also video sites, image sharing sites and even microblogging communities like Twitter. All of these things carry very important conversations and you need to monitor all of them. The other thing, particularly if there is a lot of volume of discussion, is how you sort through all of it. One of the things that we do is that we track all of the breadcrumbs that are left behind online. We call those conversational dynamics. That allows you to sort through the content in very intelligent ways. For example, if there were a thousand mentions of your product yesterday how would you start? Would you read through all thousand posts or would you need ways to sort through things? So we can help you find the post with the most active community of discussion instantly. The other thing is we do this all in real-time -- it's not yesterday's view or last month's view but instead it is as-it-happens information. You can see issues as they develop." -- Marcel LeBrun, CEO, Radian6

Category:

People & Blogs

Tags:

• Radian6
• social
• media
• monitoring
• real-time
• blogs
• Twitter
• video
• PR
• public
• relations
• brand
• online

[dreamwarrior1331]

haha its my Uncle =)