http://www.limra.com/abstracts/abstract.aspx?fid=10750
Since the financial crisis, "Gen Next" (Gens X & Y) is more open to a career in the financial services industry, perhaps even selling life insurance. Although more open, Gen Next also expects a sales position to include four crucial components. This "trailer" offers some insights into the attitude change and how companies can reach out to the next sales generation. Read the full report:
"The Cutting Edge -- Where the Next Generation of Sales Talent Meets Today's Industry Needs" at
http://www.limra.com/abstracts/abstract.aspx?fid=10750
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