News Update: Burger King Looks To Steal Early Risers From McDonald's W/Pancakes

Burger King (NYSE:BKC) announced that it was introducing nine new breakfast items to its morning menu including blueberry biscuits and pancake platters as the Whopper maker targets early risers with its new marketing push. The King is looking to encroach on territory of McDonald's (NYSE:MCD), which is obviously a major player in the industry. The company also said that the move marked the biggest introduction of new items ever and it also includes iced coffee from Seattle's Best. Burger King introduced breakfast in 1979 and it has dabbled in the arena for years. The rollout will include a marketing campaign featuring six new TV ads that highlight the menu overhaul, the company's Chief Marketing Officer Mike Kappitt said. SmarTrend is bullish on shares of Burger King Holdings and our subscribers were alerted to buy on September 01, 2010 at $18.16. The stock has risen 30% since the alert was issued.

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