Project: Kawaii's Movie Magic Animation // Client: Target // Project Overview: FriendsWithYou was commissioned by Target to create eye-catching visuals to be shown on some of the largest and most dynamic video screens at their event spaces in Victoria Park Dallas and LA Live. FWY produced an animation based on the exciting characters of FriendsWithYous newest brand, Kawaii Island. The short named Movie Magic features the famous Target mascot Bullseye directing the cast of Kawaii Island through the scenes of many classical film genres. This short animation spans from Sci-Fi to Western and ends in a tender love scene that zooms out to reveal an entire world that is happy and filled with love in the shape of a giant Target planet. Kawaii Islands debut was a big success. Target is very excited about this new FWY brand and is looking forward to expanding Kawaii Island into the Target world of superior design.
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