Father of Modern Advertising

"Salesmanship in Print." "Understand your customer."
"Reason to Buy."

None of these concepts existed in marketing, until Albert Davis Lasker's vision of what advertising could be, did in fact become reality.




Powered by these principles, Lasker turned his agency, Lord and Thomas, into the biggest advertising agency in the United States in the early 20th century. It is now known as DraftFCB.

The thirty second message is designed to showcase Lasker's ongoing influence on the advertising industry.
"If you want to know where advertising is heading, you need to know where it's been."

Category:

Education

Tags:

• Father of Modern Advertising
• Albert Lasker
• Albert
• Davis
• Lasker
• Albert David Lasker
• Salesmanship in Print
• Reason to Buy
• Understanding your Customer
• Northwestern University
• Medill IMC
• The Ungar Group
• Tom Ungar
• DraftFCB