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Ready brek, Shanaze Reade and the Department for Transport unite to promote child road safety

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Uploaded by on Nov 5, 2009

To help reduce child pedestrian casualties, Ready brek is partnering with the DfTs Be Bright Be Seen campaign to ensure that wearing reflective and fluorescent gear is as much a part of a childs daily routine as a healthy breakfast, making sure theyre ready for anything the day might bring.

Shanaze Reade, cycling world champion, offers some tips .

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