Uploaded by iPublicity on Feb 24, 2009
New Approach to Media and Information Management.
Course Objective
This course focuses on the demand of Media Management
with the proliferation of media platforms and the evolution of
new media. It will equip participants with new techniques to
manage the media for effective perception management
Course Content
The course shall explore the following topics:
The basics of media relations and media management
Identifying and optimizing new media platforms
Mediation and conflict resolution
How to manage prevent bad press
Handling Interviews
Public Relations and the social, business and legal
dynamics of the new media
Writing Press Releases and Organizing Press conferences
The internet and the mobile phone
The web-site
The blog
The pod-cast
Face books
Text messaging
Target Audience
Public Relations Department, Personal Assistants,
Corporate Communications Departments, HR
Duration: 2 days .
Date: March 10-11, 2009
Fees: N60,000.00.
Effective Business Negotiation Program
COURSE CONTENTS:
Modes of negotiation
Strategy of concession making
Funny money; what it is, how it can work both for and
against you
Power limits- The limits of a buyer to use competition
Strategy of information gathering-using knowledge to your
advantage
Taking on a firm price- Testing take it or leave it
Dynamics of changing aspirations levels- how to set and
achieve your targets
How expectations change- looking for garbage(trash/waste)
Crunch tactics an d counters-'all I've got is."
Strategy of total cost-making more intelligent deals .
Introduction to both WIN- creating value that wasn't there or
wasn't apparent.
Both Win Tactics- Acceptance Time and Tying String.
Bogey Tactics and counters-you've got to do better than
that."
Deadlock-m using it as a tactic-how to break an impasse
Date: MAY 7-8, 2009
Duration: 2 days
Fees: N60,000.00
Personal Grooming and Situational Speaking for
the Young Executive
Objective
This training explores the techniques for personality
enhancement and
discusses approaches for improving private and public
speaking.
Course Content
The course shall explore the following topics:
Official And Social Dress Sense For Executives
The Culture And Etiquette Of Dinning And Partying
The Etiquette Of Telephone Conversation
The Etiquette Of Networking, Business And Social
Interactions
Speaking And Listening Skills
Managing Speaking Engagements
The Language For Acceptance And Rejection Of
Invitations
The Use Of Words In The Public Arena
Target Audience
Chief Executives, Directors, Middle and Senior Level
Managers
including Assistant Managers and Heads of
Departments, and in
particular Public Relations Executives, Marketing
Executives,
Corporate Communications Department, HR, Legal
Department, Company Secretaries, Personal
Assistants.
Duration 2 days
Date: April 7-8, 2009 Also available as in-plan
Issues in Public Relations Practice and
Communication Management
What are the Take-outs?
Promote the practice of socially conscious and lifestyle sensitive
Communication
Management and Public Relations Practice.
Help improve the knowledge of gender and lifestyle issues which
affect Communication management and reduce the fear or
misunderstanding about social interactions.
Help in the Implementation of PR / Communication programmes or
services for different psychographics and demographics and lifestyles.
Contents:
Lifestyle and Media Profi ling: Its Effects on Communication
Management
Gender sensitivity, attitudes and practices in Public Relations
Practice
Psychoanalysis, Consumer Profi le and Stakeholder Relations
Mass Production versus customization of messages in the new age
Implementing, monitoring and evaluating gender-sensitive PR
programmes
Culture and lifestyle biases in the packaging of truth
New Communication medium and changing audience demographics
Duration: 2Days .
Date: June 10-11, 2009
Fees: N65,000.00
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