Case Study: Taco John's My Town Mania
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Uploaded by LawrenceAndSchiller on Jan 8, 2012
Taco John's customers are the best in the world. They're fanatical about the food, environment and hometown nostalgia associated with the brand, and they love to share it. Especially online.
To unite and mobilize these digital maniacs, Taco John's launched the My Town Mania online loyalty program in July 2010. In the first year a total of 57,878 My Town Maniacs signed up for the program and completed more than 4,000 missions.
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I'm sad... My Town Mania is over...
Busta311 3 weeks ago