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Behind the Number: Will Leitch talks Deadspin, branding & Rick Reilly

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Uploaded on May 18, 2011

Deadspin.com founder Will Leitch performs a 20 minute near monologue as he and BloombergSports Rob Shaw & Wayne Parillo cover the history of deadspin, whether it would work today, branding, ad people in the room, Rick Reilly's comments to would-be journalist, and creating interesting content

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