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BusinessOptics demonstrates machine learning applied to predicting success on sales leads

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Published on Aug 6, 2012

The demo showcases the public.sales.sales_call_success_predicti­on model to demonstrate how machine learning can easily be applied to predicting the success of sales leads. The data is from direct marketing campaigns (phone calls) by a Portuguese banking institution and is used to predict whether a sale will be made. Machine learning is invoked to do so. On the data set, segmented in testing and training sets, at the time of writing, the model had a 88% success rate in predicting whether sales would be made. See how you can easily leverage the machine learning in BusinessOptics within your sales environment.

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