"DON'T DRIVE DRUGGED" - Pedestrian Council of Australia CSA - Saatchi and Saatchi

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Uploaded by on Oct 6, 2010

October 2010: The Pedestrian Council of Australia has released its "Don't Drive Drugged" Awareness Campaign. The Community Service Announcement (TV advertisement) was made by Saatchi and Saatchi in Sydney Australia. This followed a brief from the PCA which provided data from senior police in NSW and Victoria. This data revealed that during random roadside drug and alcohol testing, there were, on average, between 2.5 and 5 times as many motorists caught driving while affected by illicit drugs, than those exceeding the permitted prescribed concentration level of alcohol.

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  • In Australia and certain other countries, it is unlawful for anyone to depict an arrest or imprisonment in any advertising or campaign.

    So please remove such campaigns as soon as possible.

  • @1AllisonnosillA1 and maybe corporations will do what's best for society without regulation! and maybe the government will act solely for the best interests of society without being held to account! and maybe kids won't drink til they're ready anyway, so we should stop checking IDs!

    People are going to do drugs honey. And they should be free to do so. The question is how do we make sure they don't hurt anyone else while they're at it.

  • @1AllisonnosillA1 and maybe corporations will do what's best for society without regulation! and maybe the government will act solely for the best interests of society without being held to account! and maybe kids won't drink til they're ready anyway, so we should stop checking IDs!

    People are going to do drugs honey. And they should be free to do so. The question is how do we make sure they don't hurt anyone else while they're at it.

  • Surely there should be a greater focus on discouraging the youth of today from smoking ecstasy and snorting marijuana or whatever they do instead of telling them that it is acceptable to partake in these activities but just not to drive when under the influence? I agree that it is important to prevent them from mindlessly running down pedestrians but keeping them out of opium dens in the first place should surely be the priority?

  • Maybe you should just not do drugs?

    Might be a smarter choice :)

  • This add is horrible

    I watched this on acid and i thought it was real

    There is no way im gonna drug drive though

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