The new Budweiser Lyrics ad, featuring music from The Hours

Get the latest Flash player

darraghdoyle
July 02, 2009

Here's the new Budweiser ad for their All Together Now campaign. On the 4th July, to coincide with America's Independence Day, Diageo Ireland is launching a new Budweiser campaign featuring a grou...

Here's the new Budweiser ad for their All Together Now campaign.

On the 4th July, to coincide with America's Independence Day, Diageo Ireland is launching a new Budweiser campaign featuring a groundbreaking 60 second TV advertisement titled Lyrics.

The Shoot

Lyrics is an ad about people from all over a city coming together to spell out the words to the Beatles track All together now in time to a train as it passes by. Written by Dave Henderson and Richard Denney, and shot by award winning Director Chris Palmer, it was shot over 5 days from an actual train on the metro-rail as it tracked around the city of Chicago.

All in all, the film and crew were on the train for 50 hrs over a 5 day period in temperatures that were often below freezing. Technically it was a remarkably complex shoot as the train needed to be integrated into the everyday running of the usual metro time table, and needed to go at exact speeds that mimicked the pace of the song.

Each lyric then needed to happen at exactly the right moment as the train tracked by so that it could be captured on film. With over 30 Lyrics sets at any one time spread over an 8km loop of the city, it was a logistical challenge to say the least.

Another challenge was that all of the actors were outside for up to 10 hrs a day in the freezing temperatures, often in costumes that provided little warmth. As such there was almost an entire crew of people dedicated to keeping the actors warm with blankets, thermoses and portable heaters.

The people of Chicago were brilliant as well and invited actors into their homes and offered them some respite from the bitter weather during shoot down time glorious stuff.

The Music

All Together Now was written by Lennon & McCartney and originally recorded by the Beatles in 1967 (released in 1969)

The band behind the music track is The Hours (they are touring with U2 in August), who were able to find time in between touring to re-record a version of the Beatles original specifically for the ad

The band chose to record the track as organically as possible to keep the tone in line with the film and was recorded in their hotel room using basic unsophisticated equipment and some of the percussion was even made in obscure ways like banging a fire extinguisher against a metal heater.

Category: Film & Animation

Tags:

More From: darraghdoyle

Play All Stop Autoplaying | Play Next

QuickList(0)

Clear | Save

168 ratings

84,630 views

Favorite

Playlists

Flag

Want to add to Favorites? Sign In or Sign Up now!

Want to add to Playlists? Sign In or Sign Up now!

Want to flag a video? Sign In or Sign Up now!

Statistics & Data

Video Responses (2)

ijbelleh...

didisvid...

View All - Play All

Text Comments (73) Options

jasonbananafoot (2 weeks ago) Show Hide

Marked as spam

class ad love the tune hey ;]]

dontno27 (1 month ago) Show Hide

Marked as spam

The people pushing the "A" are my dad and boss! I got a day off of work for them to shoot this commercial!

vivthefree (1 month ago) Show Hide

Marked as spam

It's an allusion to Alice in Wonderland.

STITTY07 (1 month ago) Show Hide

Marked as spam

the CTA is going backwards most the time!

jsahawkwiz (1 month ago) Show Hide

Marked as spam

This is by far my favorite Beetles song, and it's actually done fairly well here. Bravo for FINALLY a creative and worthwhile Bud commercial. A+

charliehbell (1 month ago) Show Hide

Marked as spam

Great Advert - for a substandard beer. You've just gotta love the Beatles!

Conbon108 (1 month ago) Show Hide

Marked as spam

class song!!!!!!!

jadl16 (1 month ago) Show Hide

Marked as spam

thanks

bloodiedXangel (1 month ago) Show Hide

Marked as spam

Was this out in July in America? Or just shot in July? Cos its only been on a few weeks over here

Herringish (1 month ago) Show Hide

Marked as spam

Ah! Thank's a bunch for enlightening me with this valuable piece of information!

Showing 10 of 73 comments

Show More Comments

View All 73 comments

Would you like to comment?

Join YouTube for a free account, or sign in if you are already a member.

YouTube	Programs	Help	Policy	Discover
Contact Us	Advertising	Get Help	Privacy Policy	YouTube on Your Phone
YouTube Store	Developers	YouTube Handbook	Terms of Service	YouTube on Your Site
Press Room	Partnerships	Community Help Forums	Copyright Notices	YouTube on Your TV
Business Blog	Content Management	Safety Center	Community Guidelines	YouTube RSS Feeds
YouTube Blog		Creator's Corner		TestTube

Add YouTube to your Google homepage

Current Location: Worldwide Show locations

The new Budweiser Lyrics ad, featuring music from The Hours

More From: darraghdoyle

QuickList(0)

Related Videos

Statistics & Data

Video Responses (2)

Text Comments (73) Options

Would you like to comment?