The new Budweiser Lyrics ad, featuring music from The Hours

Here's the new Budweiser ad for their All Together Now campaign.

On the 4th July, to coincide with America's Independence Day, Diageo Ireland is launching a new Budweiser campaign featuring a groundbreaking 60 second TV advertisement titled Lyrics.

The Shoot

Lyrics is an ad about people from all over a city coming together to spell out the words to the Beatles track All together now in time to a train as it passes by. Written by Dave Henderson and Richard Denney, and shot by award winning Director Chris Palmer, it was shot over 5 days from an actual train on the metro-rail as it tracked around the city of Chicago.

All in all, the film and crew were on the train for 50 hrs over a 5 day period in temperatures that were often below freezing. Technically it was a remarkably complex shoot as the train needed to be integrated into the everyday running of the usual metro time table, and needed to go at exact speeds that mimicked the pace of the song.

Each lyric then needed to happen at exactly the right moment as the train tracked by so that it could be captured on film. With over 30 Lyrics sets at any one time spread over an 8km loop of the city, it was a logistical challenge to say the least.

Another challenge was that all of the actors were outside for up to 10 hrs a day in the freezing temperatures, often in costumes that provided little warmth. As such there was almost an entire crew of people dedicated to keeping the actors warm with blankets, thermoses and portable heaters.

The people of Chicago were brilliant as well and invited actors into their homes and offered them some respite from the bitter weather during shoot down time glorious stuff.

The Music

All Together Now was written by Lennon & McCartney and originally recorded by the Beatles in 1967 (released in 1969)

The band behind the music track is The Hours (they are touring with U2 in August), who were able to find time in between touring to re-record a version of the Beatles original specifically for the ad

The band chose to record the track as organically as possible to keep the tone in line with the film and was recorded in their hotel room using basic unsophisticated equipment and some of the percussion was even made in obscure ways like banging a fire extinguisher against a metal heater.

Category:

Film & Animation

Tags:

• The Hours
• The Beatles
• All Together Now
• Budweiser
• Budweiser ad
• Chicago
• chicago train
• Budweiser Lyrics
• Diageo

[Ivan04downtown]

was there any 'T' in the video?

[darraghdoyle]

At 0:24 in the video, on a balcony you'll see a white rabbit on a balcony holding a teapot :)

[shanenorberg]

why didnt they use the beatles version in this song???

[darraghdoyle]

I'd imagine the cost would have been too high!

[jadl16]

who sang this for the ad???

[darraghdoyle]

As per the title - "The new Budweiser Lyrics ad, featuring music from the Hours" , it's a group called The Hours :)

[doctortay]

Beautiful ad... terrible beer.

[hdude711]

That's Chicago you're watching roll past, folks. Some of us are lucky enough to live here! Come join us...

[camping67]

A response to two of the previous questions:

1) 0:30 when the camera goes over the highway and the lyrics say "Today, I love you!" if you look in the foreground you see a bride and a groom running across the overpass. They're small, but they're there.

2) The letter "C" you can find made up by the windows of the building that the train passes.

[camping67]

If you look at the bottom of the screen at 0:30 (the motorway) there is a bride and groom running over the overpass as the song says "Today, I love you."

And the "C" is made by the windows on the building.

[jack63232]

@JohnsonBubleLover There is a bride and groom running along the motorway as it says 'I love you'

[SuzanneKidd100]

Chicago's great

[JammyRoss]

This has to be one of the greatest ad's of all time!!!

[MrJoeMother]

MP3 Download anyone ?

Plzzz

:D

[MrJoeMother]

@donegalsa its the windows on the side of the building

:)

[MrJoeMother]

@JohnsonBubleLover Its saying 'I Love You' and there's a bride and groom running across The bridge

:)

[CommissarSteve]

This version is so great. Makes me feel happy listening to it!

[CommissarSteve]

Happiest commercial ever!