D&AD 09 - Pigsy in Space by Zhen

• Type Expression (style)
• English Sub-titles (for non-chinese)
• Chinese Ink Chaligraphy (chinese element)
• Scroll (create an atmosphere)

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The Brief
Create a finished music video for Monkeys track Pigsy In Space

Mandatory Requirements
• You must submit a piece of work that includes the full duration of the track (2.15 mins).
• You are not permitted to alter the audio in any way.

Considerations
• As the artist has a strong and distinct visual identity, you should avoid trying to replicate this style.
• The track has been taken from the album Journey to The West
which is based upon the 16th Century Chinese tale of the Monkey King. You should consider this context.

Deliverables
Digital work to be submitted in accordance with the Technical Specifications PDF. You must also upload a copy of all work entered.

Background
Monkey; Journey to the West is a joint creative production between Damon Albarn, Jamie Hewlett and Chinese actor-director Chen Shi-Zheng. To even begin to strip down its elements to a crude plotline is something of a nonsense, but it is based around the story of a passage to India involving the Monkey King Sun Wu Kong: a vain, headstrong hero whose testing experiences en route in the company of the Buddhist monk Tripitaka offer him a chance of being triumphant in strife, and thus achieving redemption. It is a tale of spiritual change and growth, which inevitably casts light on the human condition and the temptations and shortcomings that get in the way of us achieving our potential, though it also delivers much more straightforward pleasures. Fleshing out its universal appeal, Damon characterizes it as King Arthur-meets-Beowulf
The project has developed over the last two years to become an album by Damon and Jamie and a major stage show which begins a two-month residency at Londons O2 arena in October 2008.

Further Information
www.monkeyjourneytothewest.com
dandad.org/studentawards09
Brief set by
Monkey & XL Recordings

Client
Monkey

Category:

Music

Tags:

• Khaw Zhen Wei
• v2chai
• D&AD
• Pigsy in Space

[wrightjosh8]

best one i have seen so far

i hope this wins