Halston AW09 Collection

This Fall 2009 season Halston will reinterpret the traditional show format with the
launch of a digital concept revealing a 360‐degree view of the Ready‐to‐Wear
collection. The initiative synthesizes the most visual and tangible elements of
Halston, and brings these to realization in an exclusively commissioned production,
fusing the genres of fashion, film, music and art that serve as the foundation of the
brand.
Produced by award‐winning creative agencies, Blink Productions and Colonel Blimp,
the video will capture the mood and inspirations of the designs worn by the Halston
heroine Dree Hemmingway as she moves through the films interior world created
by director Nez Khammel. Khammel sought to evoke the enduring Halston mystique
with vignettes styled to capture the associated glamour and decadence of a transient
era.
This new medium and a viral marketing proposition provides a global platform for
viewers to indulge in the captivating atmosphere of an intimate presentation, and by
moving beyond the standard formula of catwalks and presentations Halstons Fall
2009 film will create a true portal to the experience of fashion.
Bonnie Takhar, CEO and President of Halston comments, Just as Halston himself is
recognized as an original American fashion innovator, the Fall 2009 film sets a
similar tone for the brands commitment to advancing modern American luxury
values.
This is a small step of innovation from Halston yet a large leap for the industry.

Category:

Howto & Style

Tags:

• halston
• aw09
• collection video
• blink productions

[mlsdj]

does anybody know what song is that? i really want it!

[Ugastics]

подскажите что за песня в ролике звучит?