How Frankenstein started smoking

" In 1989 the tobacco industry banned payments for tobacco-brand placement in cinema films. J D Sargent and colleagues analysed the contents of the top 25 US box-office films from 1988 to 1997 to assess the trend in tobacco-brand appearances before and after the ban, and the size of the international audience for films with these appearances. The brands that appeared most frequently were the most highly advertised in the USA. The overall frequency of brand appearances was similar before and after the ban. However, the proportion of appearances endorsed by an actor increased after the ban. The researchers concluded that whether or not a financial exchange takes place the result is the same: US cigarettes are being marketed to a global audience through cinema films."
(mascot coalition)

Category:

Education

Tags:

• How
• started
• smoking
• quit
• cinema
• cigarettes
• smettere
• fumare