The Curious Case of BRACKET BOYS

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Uploaded by on Jan 5, 2009

The Curious Case Of Bracket Boys. The nations leading artists, photographers,
film directors, composers, ad agencies, record companies & web designers all rushed to be included in the worlds first exponent of online video and shared internet user generated content. Each 48 hour section drilled down to rich interactive content including live Midnight Oil, Cruel Sea & a Rolling Stones project!Featuring interactive advertising, it played on Singapore TV & all the Europe based Midem, Milia, Mipcom, Miptv & Cannes Expos for 8 years & was presented at Peter Gabriels Multimedia Studios. Shot & programmed over 3 days by C.Simon, it led to the Universal-MTV-EMI Virgin Parlophone APOCALYPTIC MONKEES (Laptops) meetings in New York and London predating Gorillaz. Some whimsy is added by renaming this project with a nod to the Benjamin Button movie. The content matches Web 2.0 and Social Media behaviours and moves forwards and backwards across the Digital Life Cycle.

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  • On the wotnext winning first content soundtrack it said "Is that Brad? What you doing here Brad?" That was about Brad Pitt. Strange if you now think abut The Curious Case Of Benjamin Button movie.

  • I think it's more fundamental my dear poms:-) It simply predicts and predates, especially social networking and online video. A lot of people have done that. (But, touches of genius!)

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  • I didn't really understand it, but some friends in the know, in London, said they saw a 6 CD Set and when they look at it in 2009, it does exactly what Gorillaz did or do now. Gorillaz are my heroes. Wow-I'd love to see b-boys original way back when stuff.

  • I was originally put off by the length, but felt it had to be watched. It's amazing in the fact that you can truly see some innovation and futuristic stuff, when you think how old it is. A big client of mine in Singapore said he saw it all and thought-at the time-it was genius!!!!!

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