Storytelling and Social Media Management (Part 2: Discussion)

A discussion following this presentation (http://www.youtube.com/watch?v=lzaPBWPETeA). This project is intended to be taken as a brief introduction to the concept of storytelling in marketing expressed through social media, and some discussion of techniques to manage stories online.

This discussion took place as part of the new course Social Media for Marketing and Management run by Professor Robert Kozinets at the Schulich School of Business in Toronto, Ontario. This exchange and preceding presentaiton took place on Jan. 31 2011 as part of a session focusing on the themes of Storytelling, Narrative, and Transmedia.

This discussion represents part of a larger work by MBA candidate Chris Arnett, and a blog featuring the presentation slides used can be viewed at http://cjarne.tumblr.com. Please visit the Facebook group 'Social Media for Marketing and Management,' or use the hashtag #SchulichSMM on Twitter to follow the course discussions and projects.

Category:

Education

Tags:

• Schulich
• SSM
• Storytelling
• Social Media
• MKTG 6226
• lecture lecture