Intel is now using sunflowers as a metaphor for their new innovative lead-free processors. Why? Because sunflowers pull lead and other metals from the dirt, improving the soil and environment. Burson-Marsteller created this video in the heart of Times Square to help promote Intel's Sunflower Campaign. The video was also posted to Intel's YouTube brand channel at http://www.youtube.com/watch?v=SxTnQCTPs_o
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