Running an Integrated Marketing Campaign

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Uploaded by on Dec 17, 2007

In this clip from www.artistshousemusic.org - Mike King, a veteran music marketing manager discusses how to run a strategic and integrated marketing campaign that takes advantage of every bit of exposure you get in order to build your audience, your retail presence, and your radio and press profile as quickly and cheaply as possible.

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Music

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  • Very useful information.

    

  • it's not that this is 'new information.' it's that this provides a reference for people who haven't yet learned the fundamentals of marketing and still approach these venues as if they were mutually exclusive.

  • this is 100% old school artist development 101. it has always worked this way, long before the dawn of music on the web. it amazes me that people think this is new information.

  • nice and precious information about integrated marketing thanks.. can i have ur email id. plz

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