The longest-format branded content piece we've worked on to date by partners+napier, this documentary film was created in 2009 for Kodak's Entertainment Imaging division. The film features several well-known film professionals from throughout the production workflow talking about the reasons why film continues to be the gold-standard motion capture medium even as digital technologies progress within the industry.
Samuel Bayer, Lance Acord, Brett Ratner, Darren Aronofsky, Peter Lang, Trollback's Joe Wright, Saatchi & Saatchi's David Perry, Adam Kimmel, Melt Shefter, all discuss their reasons why thay would never compromise the filmmaking process by cutting film from the equation. The film features over 20 industry-leading pros that were shot in LA, New York, and London with teh help from doc director Henry Corra.
This film sits at the heart of a fully-integrated campaign to this industry that has manifested itself in print, online, and events that shows how a business-to-business campaign never has to mean boring-to-boring.
Want more information? Visit Kodak.com/go/motion or follow:
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