What do Women Want?

What do women want? It's an age old question and it's getting a lot tougher for TV networks to answer because evidently a lot of women are tuning out the TV, according to Solutions Research Group. In this week's New Media Minute, Daisy Whitney reports that Only half of women say they usually pay full attention while watching their favorite shows. And that's because about 50 percent of women with laptops said they have them on frequently or more when watching TV. If they aren't on the computer chances are they're on the mobile phone and TV is just a whole lot of Muzak to them.

Category:

Entertainment

Tags:

• daisy whitney
• new media minute
• solutions research group
• women