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BrainStore - The Idea Factory

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Uploaded by on Nov 16, 2007

Can you create new and innovative ideas using an industrial process?

BrainStore is all about how good ideas can be generated fast, systematically and at the right time. Therefore the Swiss IdeaFactory is applying industrial process in order to produce ideas for companies, organisations and individuals. We talked to co-founder Nadja Schnetzler about creativity and industrial idea generation, crowd-sourcing, corporate innovation pressure and the importance of the IdeaShop where good ideas sell at as little as 6 Euros.

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  • bullshit

  • wonderfull, I would like to work on it.

  • this is a very good idea. i want to go to a work shop too.

  • only because i dont no if its true or not and dont want to die

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