Philips 'Make me a morning person' Grump vs Wake-up Light Challenge

One out of two mini documentaries we created for the new 2011 Philips Wake Up Light campaign. We went out to look for REAL people with serious morning issues: grumps, morning zombies, grunts...

Iris works as a zookeeper and has serious problems getting up in the morning. Actually, its better not even to disturb her during the first hours. She's finds her job particularly great because the animals don't talk to her in the morning. Can the Wake Up Light change the way she wakes up in the morning?

We spend a couple of days (morning, particularly) with Iris, went with her to the zoo and filmed her daily routines, then gave her the Wake-Up Light and recorded the results after she had been using the light for about a week.

CLIENT: Tribal DDB, Amsterdam
CREATIVE DIRECTOR: Paul Fraser
PRODUCTION: Revolver Media, Rotterdam
DIRECTOR: Stian Smestad @ Motion Blur
EXECUTIVE PRODUCER: Raymond van der Kaaij
AGENCY PRODUCER: Robert Roosenstein
DIRECTOR OF PHOTOGRAPHY: Gábor Deák
EDITOR: Adam Marshall @ The Whitehouse, London
MUSIC: Antigangsters Music
COLORIST: George Balatoni @ Hectic Electric
SOUND DESIGN: Nick Smith @ Wave Studios Amsterdam

Special thanks to all crew, Whitehouse, Hectic Electric, & WAVE for your enthusiasm and ongoing energy for this project!

Category:

Entertainment

Tags:

• Philips
• Make me a morning person
• Philips Wake-up Light
• Wake up Light
• Not a morning person
• Philips Wake-up Challenge
• wake up
• wakeup
• get up early
• morning
• dark morning
• bad morning
• good morning
• snooze
• hate alarm
• clock
• hate mornings
• sunrise
• Grump
• Grumpy
• experiment
• moody
• Artis
• zoo
• zookeeper
• Animals
• Revolver
• Stian Smestad
• Raymond van der Kaaij
• Adam Marshall
• Gabor Deak