Youtube And TV Study

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Uploaded by on Apr 2, 2009

Youtube UK collaborates with Mindshare, Motorola and GM to discover the effectiveness of YouTube versus TV and combined with TV. What does this mean for advertisers?

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Education

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Standard YouTube License

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  • Interesting! Are the full metrics on this study available online? Comparing YouTube ad click-through to TV ads (at 2:11) is like comparing scene selection on DVDs to VHS tape.

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