Domestic Violence AD - Dazzle

Credits: 

Client: Dazzle  Magazine 
Copywriters: Soraya Abbar and Akram Al Amoudi
Creator and editor: Soraya Abbar 
assistant editor: Akram Al Amoudi


Title: Dance 

Idea: 
For Dazzle magazine, the proposition was to help stop domestic violence. The idea was created to work by using footage from old classic films by trick editing its scenarios, to give an opposite intention from the initial film. The piece showed an editing  technique in order to change the scenario from a romantic comedy to a dark reality, with a tag-line of:  "When this happens... press Stop". 

The film used is of Public Domain.

Category:

People & Blogs

Tags:

• Domestic
• Violence
• AD

[Kawamura2]

So, to stop the plague of dancing like Fred Astaire and Ginger Rogers, we need PSAs?

[rylasasin]

Its funny because it looks like he's hitting her when it skips.

... not really.