Why you might want to shred that press release
Loading...
Link to this comment:
Uploader Comments (indiebusiness)
All Comments (3)
-
how so? I dont think you have grasped how a Press Release with SEO/DAO can greatly benefit your website with backlinks and referral traffic. What you're speaking about is social media which doesn't carry the same benefit as a PR that has been optimized (DAO)
-
I just wanted to add direct comments to this ... Michelle here. People are using press releases as a way to generate coverage and they're left bewildered why they don't work. I'm all for press releases online. However, bylined articles with educational tips will get you much more SEO than a press release online.
-
Invaluable information for your mainstream media publicity efforts. Media relationships are key.
I've found there's still a place for online press releases if you have an ON LINE strategy to increase opt ins, drive traffic to your site or increase search engine rankings.
2:51Announcing INDIE Protégé Network!!by indiebusiness161 views
- 4:42The Faaabulous Interviews-David Neagleby sandygrason811 views
- 1:25Michelle Tennant, Publicist on the Go!by PublicityResultsTV248 views
- 7:0021st Century Book Marketing Event recap - Miche...by PublicityResultsTV489 views
- 8:47Placing WGN Superstation with MIchelle Tennant ...by PublicityResultsTV134 views
- 7:33Top Ten Reasons to Lose Weight in 2011 (Part 1)...by michelletennant1,324 views
- 3:20HOW TO: Embrace The Opportunity of Technologyby indiebusiness82 views
- 7:55Weight Loss Struggle & New Tools - Week 2 Video...by michelletennant268 views
- 1:42Announcing Soap Camp 2011!by indiebusiness98 views
- 2:53Doctor Who - Planet Of The Dead Pictures *JUST ...by Flow0011861,949 views
- 9:21Top Ten Reasons to Lose Weight in 2011 (Part 2)...by michelletennant708 views
- 2:05[Macarena] Music for Michelle Tennant and Sean ...by michelletennant378 views
- 6:02Week 3 Weight Loss Video Update from Michelle T...by michelletennant276 views
- 4:03Small Owners Can Get Front Page Media Coverageby PublicityResultsTV57 views
- 6:05Jillian Michaels Challenge Completion: Treadmil...by michelletennant609 views
- 1:15To Shannon Love Michelle - 5 Year Wedding Anniv...by michelletennant199 views
- 3:572011 08 21 2258by indiebusiness14 views
- 3:05How to register to participate at the INDIE soc...by indiebusiness16 views
- 4:11Planting a First Garden with Michelle Tennant N...by michelletennant110 views
- 2:52End of Year Wrap Up and Happy Holidays from Mic...by michelletennant62 views
Hi Lisa: Great point about driving traffic to your site. I think what Michelle was referring to was using press releases as a strategy to actually get press coverage, not just site traffic and search engine rankings. That's a great point to remember though. I guess press releases aren't dead, they just better suited for a different purpose than they used to be. Is that a fair way to put it from your perspective? Thanks for watching and leaving your valuable input here! have a great day!
indiebusiness 2 years ago