Frooti launches its theme for the season. It is called the juicy mango surprise project. It is an integrated campaign that involves a live outdoor stunt, a direct marketing and promotional activity and the footage of which also become Indias first reality TVC and viral videos.
The campaign reemphasizes the fact that Frooti has been made from real juicy mangos. And it has been delivered in a way people will not forget for a long, long time.
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