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Market Across Channels with Responsys

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Uploaded by on Jun 15, 2010

See how Dollar Thrifty Automotive Group markets across multiple channels like email, social and mobile in order to better engage their customers. With Omniture and Responsys Dollar Thrifty was able to capture cross channel preferences from customers and could determine what channels would be the most profitable to use depending on specific customer segments.To view the complete webcast and see how you can market across channels click http://omniture.com/go/29310

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