Approach to Leadership Evolves: Jose Antonio Fernandez, FEMSA

Jose Antonio Fernandez, Chairman and CEO of FEMSA, the largest beverage company in Latin America, discusses how his approach to leadership has evolved over the years. FEMSA, a $12 billion revenue company, brews global beer brands such as Dos Equis and Tecate, controls the second largest Coca-Cola bottler in the world, and operates more than 6,500 convenience stores across Mexico. Fernández has been CEO of FEMSA since 1995.
Recorded: May 30, 2009

Category:

Education

Tags:

• leadership
• view from the top
• beverage
• Latin America

[crockbrazil]

FAMSA is a company that does not care about their representatives in Brazil In the state of Mato Grosso do Sul they are closing the operation Partners (representatives) without severance pay and advance notice. Destroying lives and causing unemployments!!!!!!!!!!!!!!!!!­!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[SuperSaymore]

Interesting insight, very useful content

[1888junkteam]

excellent work!

[elptano]

I'm from monterrey and proud of it. proud of Femsa as well. but there are some interesting stories not to be told in a conference like this. like the acquisition of the brand tecate many many years ago. perhaps you should ask him this the next time you interview him. it's quite shocking and funny in some ways.

[utubhhh]

Gracias por esta información tan valiosa. Creo que lo que menciona aquí el Sr. Fernández fundamenta y facilita el trabajo de cualquier empresa sea cual sea la actividad que desarrolla. En lo personal, yo trabajo para una de las embotelladoras de Coca-Cola en México y veo que tenemos muchas cosas en comun que nos hace ser empresas de alto desempeño. HHH