In Crescendo

600 bottles and one Audi car.

Director Nacho Gayán, from Agosto productions, used 600 glass bottles, several days of intensive testing in a Formula 1 circuit and a week shooting in Sudafrica to do this Audi advert.




Is it possible to use a car as a musical instrument? That's the question that Tandem DDB agency made to director Nacho Gayán. Named "In Crescendo", the spot that promotes Audi A3 series, charms with its suitable simplicity.

Nothing as beautiful as reality. Under this spirit the production details were carefully crafted: 1.500 meters of a centric street in Cape Town, the live sound of 600 glass bottles and one Audi car as unique performer of this visual symphony.

Probably, this has been the first time in history that a pilot drove under Wolgang Amadeus Mozart's conduction.

Category:

Autos & Vehicles

Tags:

• Agosto
• production
• productora
• producciones
• rafa
• montilla
• advertising
• ad
• spot
• publicidad
• anuncio
• Nacho
• Gayán
• audi
• advert

[drystzz]

I heard audi got sued for plagirizing a street performer Michel Lauzière for this advert,is that true?who wins then?

[produccionesAgosto]

Not true at all. First, Audi never got sued, and lastly I don't think it could be, as performing a stunt is not the same as making a piece of art...

Could you copyright a skate trick? I don't think so

[vomitproject]

EXCEPTIONAL VDO

[xinapsis]

excelente videooo, sobre todo la melodía escogida

[tvfilmglamdirector]

A challenge for others to produce some cool tunes?

[arocarocaroc]

cool