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AICP Southwest 2011 Sponsor Reel

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Uploaded by on Oct 20, 2011

Our creative minds here at Element X Creative (http://www.elementxcreative.com) were pretty stoked about The Association of Independent Commercial Producers (AICP) asking us to create this year's Sponsor Reel for the Southwest show. The creative carte blanche was daunting given such a small window of time to concept and produce a 5 minute piece. It was even more challenging considering our own expectations were set high, not only in terms of storytelling, but wanting to create something that had not been done in the history of the show.

After hours and hours of brainstorming concepts, we found an idea involving trains and miniatures that the whole studio could rally behind. Every individual under our roof came together to write, storyboard, model, texture, shoot, rig, animate, composite, and edit the final product. Many late nights and take-out orders later, combined with a music and sound effects mix from Tequila Mockingbird, the end video was stunning to behold.

So take a peek at our latest and greatest! We hope you have as much fun watching it as our hero Jack had while running around in the tiny world we created for him.

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Top Comments

  • @ovondrak this was filmed on the LMRA Model Railroad Associations, Gulf & Denver Railroad Authority, Layout in Fort Worth Texas, the layout has been over 20 years in the making and this video Really pays tribute to the hard work by our members. This is definitely a favorite for me, Great job. 

  • Wait...if time stops, then how does the Sun still set? O_o

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All Comments (106)

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  • absolument génial .

  • wow,that was amazing!! :D

  • Great, exellent job, music wonderful.

  • Best miniature video I have seen.. Submitted to 8hourday.com/miniature-railroa­d-set-aicp

  • A great use of a model railroad setting to highlight such creativity with video animation. I love it, and have shared the link with other R.R. molders. My only question is: Is this where model railroading is headed in the future? I hope AICP does more of these videos.

  • and then they go make Love and making babys

  • That is the best RR movie I ever saw.

  • Beautiful and brilliant.

  • OMG! I'm just finished Pleasantville right now! And my friend send me this video...

    Realy nice!

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