Märklin - My World

This short is a teaser for Märklin for their launch of a new brand - "Märklin - My World".
Märklin is a famous german manufacturer of model railways and together with Jung von Matt
as leading agency, I was supposed to create a 45 sec. long teaser in 3D.


At first we had to create a Key-Visual, which should be the base for our short.
Therefore Jung von Matt created a couple of mood-boards, the rest was up to us.

With a few keywords like "fast", "big", "high-quality", "up and down", hills,
"science fiction", "super clean style" etc, we began in several tries, to find
a proper style.
Unfortunatley time was short, so we couldn´t exaggerate, we had to focus on the fundamentals.

As I´m not a designer, I had my problems to find proper and cool looking shapes,
so I did a lot of research for design-styles, I modeled I-dunno-how-many-models,
put them into trash an started from scratch.

In the meanwhile the train has been modeled and the base light-setup has been created.

As I didn´t had a precise storyboard, the way was the goal, so I began with the animatic.
After finishing it, I noticed, that I had much too much shots, as we only needed 30 up tp 45 seconds.

So I edited a 30 seconds version and started with the lighting and final animation of each shot,
as our compositor waited for the first outputs to create a look.

Well...in 6 weeks we created round about 1:20 min of FullHD shots,
where each image took between 2-6 hours to render.




credits:

Jung von Matt GmbH (leading agency)
Madness GmbH (producer)
Sonja Schlichter (project management)
Thorsten Kuttig (Lead Artist, modeling, animation, shading, lighting,
editing, temp sounddesign)



Software used:

.Autodesk 3D Studio Max 2011
.Canopus Edius
.Adobe Premiere
.Adobe After Effects
.The Foundry Nuke
.Adobe Photoshop


© 2011, Gebr. Märklin & Cie. GmbH, Jung von Matt GmbH, Madness GmbH


Visit "Märklin - My World" here:
http://www.maerklin.de/de/produkte/myworld.html

Category:

Film & Animation

Tags:

• Märklin
• My World
• Modeleisenbahn
• Model Railway
• Eisenbahn
• Train
• Toy
• Model
• Jung von Matt GmbH
• Action
• fun
• iedn
• iednlab
• Thorsten Kuttig
• animation
• 3D
• 3D Studio Max
• 3DS Max
• Nuke
• The Foundry Nuke
• Compositing
• Science Fiction
• Design
• Motion Graphics

[Ray85INC]

I may get one of these for myself (to add to my Marklin collection). I know it looks toyish but this train will be perfect around the Christmas tree.

[123111Andi]

very nice

[tupacgansterclup]

When I was young my father gave me an ICE1, and now he gave my little brother this :)

[Trainmaster189]

That's the midget ICE 1 and unlike the regularICE 1, it has circle shaped headlights and magnetic couplers.

[rockyroeba]

nice, i hope the kids will buy it so marklin gets popular again!