BGSU Homecoming 2008

Homecoming is the biggest event of the year for BGSU Alumni and Development, attracting hundreds of alumni, donors and friends from across the country to Bowling Green. Events in the week leading up to the homecoming football game include art, music and cultural exhibits; academic and University program highlights; the homecoming parade; the Freddie and Frieda 5K Run/Walk; an alumni barbecue; Reunion events for certain graduation years and more.

While Homecoming 2008 is being promoted in print, online and elsewhere, the magnitude of the event and the opportunity to truly engage alumni and donors warrants the production of an engaging video invitation.

• Homecoming 2008: September 29-October 4 (focus is on alumni events, October 3-4)
• The second annual Falcon Fest will take place Friday, October 3 (casual, live music, fun for all ages)
• Reunion events will be held for the Classes of '58 and '68

Objectives
• Primary: increase recorded attendance to Homecoming 2008 vs. 2007
• Secondary: enhance reputation/notoriety of Homecoming and BGSU through improved marketing/multimedia communication

Target Audience(s)
• Primary: alumni that attended an event or donated in the last 3 years and live within 250 miles of Bowling Green (postal mailer audience)
• Secondary: family and friends of primary audience; remaining alumni; peer institutions and news media

Category:

Travel & Events

Tags:

• BGSU
• Bowling
• Green
• State
• University
• Homecoming
• Commercial
• Alumni
• Matt
• Fredericks
• 2008
• Falcon
• Football
• College
• Freddy