Author and speaker, William Arruda, CEO of Reach Communications (www.reachcc.com), discusses inspiring creativity through leadership, authenticity, and the personal brand.
William says, "Although it sounds counter-intuitive, the best way to build your corporate brand is to help your employees build their personal brands." From the 2008 Walk the Talk Awards presented at Steam Whistle Brewery, Toronto.
http://www.walkthetalkers.com
http://www.marketyourselfsmarter.com
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