Here's the second in a series of practical how-to writing clips from Doug Stern, an award-winning freelance business writer (www.doug-stern.com). It's a companion to a blog post -- http://doug-stern.com/blog/2010/10/16/writing-tip-2-more-engaging-copy/. To contact Doug, call 502.459.2966 or e-mail doug@doug-stern.com.
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