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ASR Live: Toby Bost, CEO of La Jolla Group

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Uploaded by on Sep 11, 2009

The leaders steering much of the action sports industrys future join together for a historic press
conference at ASR Marketplace in San Diego, September 10th. Rarely are the leaders of the industry
together, under one roof, much less the same stage. ASRs opening day press conference is an
unprecedented opportunity to gain an insiders perspective on the future of the action sports industry.

Each panelist will share what individual brands and the surf industry as a whole are doing to
outperform peer industry sectors and the broader fashion business. The leaders will also address the
state of youth retail in general and how action sports is set up to grow and prosper as the macro-
economy improves. There will be limited time allotted for questions from credentialed ASR
Marketplace working media following the statements.

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