Overview of Pharma Industry Marketing Practices (Pt. 1)

The Schools of Pharmacy and Medicine at UC San Francisco present this progressive conference on the Marketing of Medicines. The pharmaceutical industry spends billions annually on marketing. Health care professionals tend to believe they are not influenced by the drug industry, but studies indicate otherwise. In this program, UCSF's Lisa Bero gives an overview of pharmaceutical industry marketing practices. Series: UCSF Marketing of Medicines: Critical Skills for Clinicians [1/2008] [Health and Medicine] [Professional Medical Education] [Show ID: 13822]

Category:

Education

Tags:

• Pharmaceutical
• Industry
• prescribing
• continuing
• Medical
• Education

[nedobirdwere]

@seektherapy70 Why is a cure for cancer free? And if so, why don't you tell us all about this free cure?

[PanzerBlitz43]

the ONLY pharm pills that are not pure poison are antibiotics since they only target reproduction of bacteria but even prescribing too much of those creates antibiotic resistant strains and if you aren't told to take probiotics they will kill the friendly bacteria in your stomach and give you ulcers or worse.

[seektherapy70]

Pharmaceutical companies are evil and money driven monsters. To think all the pharmaceutical companies CEO's can rest easy at night knowing children with cancer are praying to be normal and begging for their lives! . I am a strong believer that pharmaceutical companies focus more on profit and hide most cures. A cure means $0 profit ! CEO from Pfizer, Jeffrey B. Kindler earned a total compensation of $14,788,302, which included a base salary of $1,575,000, a cash bonus of $3,000,000

[gabbydreads]

I do believe that the pharmaceutical companies have provided humanity with some benefits in the area of treatment for major disorders, serious injuries, etc., but this underhanded tactic is one that would be consistent with an illicit drug dealers off the streets! What's happening to America's Moral Fibers????????????

[DemonosZXZ]

What a mess so you guys go an attack tobbacco companies for taxes so we can cure cancer right no more lung cancer so we can help the tobacco companies lol what a circus get real.YOu guys are so crooked, probably just making shit up call something else in cigarettes a cancer new poisons meanwhile mercury levels are so profit focused for safety hahaha fuck all.

[DemonosZXZ]

in argument of individual choice and a doctors obligation to research better procedure and the positivety that such diversity can add as a research element in new treatment why should people like this lady get a pay check what does she actually do am i insane or can someone help me?I think we need a great purge on an ethics level for once.Whos with me?

[DemonosZXZ]

why we care: marketing cute and blatant unethical deriding well done lol just put a money symbol there ill lobby for a communist health care system lol docters should actually research and decide what medicines they want to give and so they know the best medicine not the newest coca cola thank you and do you realize that you get paid for a job that doesnt really exist(by justifying that you have any influence over another persons individual choices?) crook. these people do nothing but lie.

[ngobinhparis1]

It is so interesting lecture

Tks

[DemonosZXZ]

business espinage the hell out of these quacks.

[jefffaldalen]

Great video and I look forward to your next one. Hey if you get a chance, stop by my channel and check out what I have going on. Let me know when you have something up