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Motorama 1961 "A Touch of Magic" 1961 General Motors 11min

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Uploaded on Jan 24, 2012

more at http://cars.quickfound.net/

"General Motors 1961 Motorama film presenting new cars, appliances and futuristic ideas at their most banal." Cars shown amidst the dancing and singing include the 1961 Chevrolet, the 1961 Pontiac Tempest, and the 1961 Corvair.

Public domain film from the Library of Congress Prelinger Archive, slightly cropped to remove uneven edges, with the aspect ratio corrected, and mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and equalization.

see also: 1956 GM Motorama film "Design for Dreaming"
https://www.youtube.com/watch?v=puxVK...

http://en.wikipedia.org/wiki/A_Touch_...

A Touch of Magic (1961) is a musical sponsored film.

The film begins with a designer at the drawing board, daydreaming about a 1920s couple who travel to the Middle Ages; the Man saves the Woman from a wizard ("an evil charmer") and a dragon, only to abruptly discover that they are all performing for an audience in the 1960s. The film then features the couple courting in General Motors' latest cars. Now married, the Man and Woman next appear in an early 1960s style home of the future with a magical kitchen; they host a housewarming party attended by invisible guests. We last see the couple dancing dreamily on a cloud.

The film, which is now in the public domain, was directed by Victor D. Solow and produced by MPO Productions. Joseph Moncure March and Edward Eliscu wrote the script and lyrics; Sol Kaplan, the score. It starred dancers Tad Tadlock (whose real name was Thelma Tadlock) and James Mitchell.

This is one in a series of Populuxe films and events sponsored by General Motors. The series began with the General Motors Futurerama exhibit at the 1939 World's Fair, which displayed a vision of the future involving urban sprawl and multi-lane limited access freeways. GM's later Motorama exhibits continued this theme into the 1960s. A Touch of Magic was the film for the 1961 Motorama...

http://en.wikipedia.org/wiki/General_...

The General Motors Motorama was an auto show staged by GM from 1949 to 1961. These automobile extravaganzas were designed to whet public appetite and boost automobile sales with displays of fancy prototypes, concept vehicles and other special or halo models. Motorama grew out of Alfred P. Sloan's yearly industrial luncheons at New York City's Waldorf Astoria, beginning in 1931. They were almost invariably held in conjunction with the New York Auto Show, that for many years was held traditionally in the first week of January...

The final Motorama show was held in 1961 in New York , San Francisco and Los Angeles. More than one million visitors attended.

More than 100 trucks were needed to transport Motorama shows around the country, each arriving at a precise time and in a given order. Cars and simultaneous revues were displayed on lifting, revolving platforms known as "grass-hoppers"...

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