GM Product Chief explains why GMC brand survived

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Uploaded by on Sep 30, 2009

One of the major controversies of General Motors' bankruptcy-induced restructuring has been the fact that the company decided to keep GMC while axing more beloved brands like Pontiac and Saturn. In this clip Tom Stephens, the Vice Chairman of Global Product Development, explains why GMC lives on.

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Autos & Vehicles

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  • But why would they kill it, it's basically just a rebadged Chevrolet so it's next to no cost to them to keep it, and it just gets them more customers. So why the heck not?

  • Im a big GM fan, but this is such a delusional explanation. One of the clearest defined brands?! Most average joes refer to GM as GMC. There is very little definition untill recently. All GMC has been was a different grille and some trim on a Chevy. I understand the profit margins, and how easily they are made with GMC, but come on...

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  • Chevrolet trucks all #1

    In American

    Toyota is in Japan,KY,TENN,Alabama ect

  • same truck still who cares that they have slightly premium materials

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