Mobile Enhanced Reality weaves the link between the visual environment, digital content and applications in a simple, unique and fun way, thanks to the Augmented Reality technology.
Using simple picture recognition via a video call, users get instant access to rich multimedia content such as video, 3D interactive objects, contextual information, etc
+ No handset software : 3G, simple visio call, already millions of users in Europe !
+ No RFID tad or bar code: no alteration of support, and can use already existing visuals (shop sign, logo)
+ Immediate access, interactive, not a simple wap link
+ Real-time applications with tracking are possible
Contact : stephane.dufosse@alcatel-lucent.fr
Waouh, ça Dekaps'!
funkatears 2 years ago