Khede Kasra Complete Campaign

The Khede Kasra campaign by Leo Burnett Beirut that won a gold Lion in Cannes, 5 gold and 2 silver awards at the International Dubai Lynx Festival and a grand prix at the Cristal de la Mena

Category:

People & Blogs

Tags:

• khede
• kasra
• women
• empowerment
• program
• leo
• burnett
• hariri
• foundation
• lebanon
• world
• bank
• rights

[MadinahStudent]

This is a joke. Trying to change traditional Arabic is like shifting a mountain.

[MaFeeShee]

Yeah, this is very cute, but where the hell is the core of the topic?! They didn't even touch on one single important issue!! I know this might sound crazy, but how about actually discussing the matter at hand?? Like the fact that the affairs of the chauvinistic Lebanese politics and Lebanese society (including the Hariri Foundation) are being ran and overwhelmingly dominated by men. This is a silly, stupid and empty video.

[moxa22]

very creative campaign..thanks for sharing :)

[itsdrme]

What right direction?! Changing the Arabic language rules?! even in English it's called "man kind"! That's definitely not offensive 2 gurls and not a major problem! it's only that the Lebanese government want ppl 2 take care of minor silly stuff 2 4get about other major things! THE QUR'AN wen talked to believers males and females addresses them as "Mu'menoon" not "Mu'menat" can u change this?! Save ur efforts for sth more important

A 20 year old GURL!

[Indigoglobal]

Simple campaign with bigger meanings... we need to see more of these intelligent efforts in the Arab world... Great job!

[flattat]

kasra also means "a bankruptcy" in the jordanain dialect hahahha.. i found that to be pretty funny.

[libanaise101]

it's more of a common word in the Lebanese dialect, you wouldn't find it in dictionaries.

[tbar769754]

Creative approach. Not sure though about the statement that 'kasra' means habit in Arabic. What dictionary was used to come up with that meaning?

[msharaiha]

kasret il 3araq 2/3 bi 1/3

[msharaiha]

kasret il 3araq 2/3 bi 1/3

[jethess]

time will tell of the impact that this might or might have on everyday thought! One would hope that it's the start of a movement. I remember "divining" as a 10 year old kid that there should be "Ms" instead of Miss or Mrs. Well, I guess others had the same idea and 20 years later Ms. became an important feature of the women's movement. Words DO mean something and often the very simple stuff embodies a very good idea. ...we shall see!