Build it and they will come no longer applies to houses, office buildings, electronic gadgets or web sites. 5 years ago whether you were the local landscaper, big corporation, a high tech startup or 20,000 membership non-profit if you created a decent looking web site, added keyword meta tags and submitted the site to a search engine people from all over the world would suddenly visit, even if just for a brief look. Now you are lucky if a visitor can find you much less remain interested in your site for more than 10 seconds.
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